Ciera Rogers bet on herself. After graduating college, the 20-something, Houston product took a gamble and scored big. That big break came in the form of Babes and Felines, the clothing line that she started when she realized that public relations wasn’t her true calling. As of right now, Ciera Rogers’ brand is rising rapidly. Her ever-popular Instagram account, which is followed by well over a million people has helped Babe and Felines touch avenues the young entrepreneur never would’ve imagined. On the eve of Thanksgiving, Ciera Rogers took time out of her hectic schedule to talk everything from Frank Ocean, women stereotypes, and why her biggest supporters are men, despite the fact she makes clothing catered towards women.
Before Babes and Felines, what was life like for Ciera Rogers?
After college, I was looking for a job in the PR field, but I was sooo bored. I wasn’t super passionate about anything, so I decided to dive into fashion. I was broke for years until I found my niche and started a clothing line.
Was the initial thought of starting your own brand intimidating for you at first?
Nope. I had to do something to survive financially. I think when God wants you to do something, he makes it easy. So this was super easy for me to start. I posted a picture in what I wanted to sell and it sold immediately. After that, I knew that’s what I wanted to focus on.
Society has placed so many stereotypical and unrealistic expectations on how the ideal woman should look. Your brand in many ways breaks down those stereotypes because it lets women feel comfortable within their skin. Was that something you wanted to accomplish when launching Babes and Felines?
Yes and no. Honestly, I didn’t make that my target goal. It wasn’t calculated at all. I’m personally shaped a little differently than than the average woman so I really wanted clothes for myself and my friends who had struggles finding clothes that could fit them. After I saw how many women this related to, I knew it was time to target them and cater my brand in that direction.
“I think when God wants you to do something, he makes it easy.”
How has social media helped your brand, and what ways are you making sure you stand out amongst others who seem to have followed in your lead?
Its free advertisement! Well for now [it is.] It’s a way to reach people who wouldn’t know who you are otherwise. Standing out has been a struggle honestly. I feel like there’s a new pretty girl with a boutique everyday. I try to pay attention to what other girls are selling so I can go in the opposite direction. I want to keep changing and evolving so its hard to copy what I do.
Did you ever think you would reach over a million followers? I know that had to be a humbling experience to reach that milestone.
My friends joked about it, so I figured maybe one day, but I never realized it would be so soon. It’s weird to see that number up there. Its crazy all those people want to look at what I’m up to.
Okay, so I’m big on Quentin Tarantino movies. Pulp Fiction and Jackie Brown are hands down my favorites. What is it about Tarantino movies that has you obsessed? I know you have a thing for him. [Laughs.] Have you met him yet?
The first movie I saw from him was Death Proof. It was so odd and weird– I had to find out who wrote it. After that, I was hooked. He makes his characters so freaking cool and timeless. They’re people you want to hang out with. After I educated myself a bit on the art of film, I realized this dude is a genius. From the way he shoots things to the camera he uses, to how he writes his story lines to his monologues. Man, I fell in love. I have not met him though. I really want to, but he’s not someone you just run into. Trust me, I’ve tried.
“I try to pay attention to what other girls are selling so I can go in the opposite direction. I want to keep changing and evolving so it’s hard to copy what I do.”
[Laughs.] I’m going to make this difficult for you. I want you to give me your top three Tarantino films.
Ahh!! Pulp Fiction, Kill Bill 2, [and] Inglourious Bastards.
If I were to take a ride with you, what is something that would be on your playlist in your car right now?
I’m back on Kendrick [Lamar’s] To Pimp a Butterfly. So, you’ll hear “Momma” and “u” on repeat.
“Momma” is dope. Probably my favorite song on there next to “You Ain’t Gotta Lie (Momma Said)”. Are there other projects you’re working on?
Yes. I’m starting a men’s line. Very excited about it. Something I’ve been wanting to do for a while now.
On your free time, what are some things you like to do that doesn’t include watching movies?
I like to work [Laughs.]. On an average day, I’m on my computer trying to learn something. These days, I’m into learning how to code. There’s always something new I want to do with my site, and I’m tired of paying other people, so I want to learn to do it on my own.
Your mother is one of your biggest inspirations. How does she feel about your success and what advice does she still give you?
She’s very proud. She’s always pushing me to try something different even if I’m not comfortable. Sometimes I listen.
A friend of mine wants to know who’s the person or people responsible for taking your pictures on Instagram? All your pics look authentic because it has that “caught me off guard” thing going on. [Laughs.]
[Laughs.] My friends. A few of them actually. Usually a girl because she knows my angles better.
In regards to social media, do you believe your biggest supporters are men? What does Ciera Rogers look for in a man that’s interesting in dating her?
Yes, I have an 83 percent male following. It’s crazy. I wish I had more women because that’s what I do for a living, but I guess I appeal more to men. As far as a man, I tend to like geeks. I’m attracted to men that are intelligent with a dry sense of humor. I’m not really into guys on the scene or that party at all, really. I’m a huge home body.
“I have an 83 percent male following. Its crazy. I wish I had more women, because that’s what I do for a living ,but I guess I appeal more to men.”
Lastly, now that Frank Ocean’s album finally has come out, do you think Blond was worth the wait or does Channel Orange reign supreme still?
I don’t think anything could have been worth the wait. He made us wait so long! But I do like it better than Channel Orange. A lot of people actually sleep on ‘Endless’ which is super dope too. But Blonde by far is the most amazing to me so far. I feel like it’s his most honest album. He seems like he’s really himself. But he could have come with it sooner in my opinion.