Last night at the inaugural BET Social Awards, The Joe Budden Podcast with Rory and Mal (formally I’ll Name This Podcast Later) won Best Podcast–and rightfully so. Anyone who hasn’t been living under a rock, or noticed the ascension of Joe Budden in the last year or so should’ve viewed this as a no-brainer.
The Joe Budden Podcast started gaining national attention with the success of Joe Budden’s appearance on Complex’s Everyday Struggle web series alongside DJ Akademiks. Joe’s earnest stance on certain topics propelled the show to becoming arguably the best Hip-Hop show ever created. But, this isn’t about Everyday Struggle. Honestly speaking, The Joe Budden Podcast popularity could be traced back to 2016, during the infamous episode when Joe Budden vehemently critiqued Drake’s VIEWS album. That eventually sparked a beef between Joe and Drake in the latter weeks to come. The beef —though short lived, created awareness and positioned Joe Budden and company on the path to something bigger than all parties involved would have never expected. Fast forward to 2018, and it’s clear Joe Budden, Rory, and Mal have carved out their own lane.
Fans have tuned in every Wednesday (and Thursdays on YouTube) to hear Joe, Rory and Mal delve into the lastest and greatest (and not so great) in pop culture. Fans know once they hear the “N-n-n-new Joe Budden!” drop along side the new and equally popular “Rory and Mal” drop that debuted on episode 139, that they’re in for an experience. The Joe Budden Podcast is barbershop talk on another level. The relationship between the hosts is why its garnered so much fanfare. Mal, who’s referred to as “Roc-A-Fella Royalty” by Joe, due to the fact he’s the younger brother of silent Roc-A-Fella co-founder Kareem “Biggs” Burke has become one of the most popular hosts on the podcast. He’s the calm, cool straight man, next to Joe’s overzealous antics and Rory–the youngest of the trio, has made noise with his affiliation to Dussé Palooza.
The guys subject matter cover an array of topics: music, sports, relationships, politics, and most recently these sexual misconduct allegations have been a frequent topic of discussion. Recorded every Tuesday at Parks Place, the location owned by engineer Parks, who is often heard in the background, is also joined by former intern now Contributor/Editor Savon, and Videographer Chris, who all are just as important in making the podcast work. Catchphrases like “Trash” and “That’s Crazy” have become synonymous with the podcast. The podcast has even expanded its brand by releasing exclusive content with its #AfterThoughts segment that drops on Friday after the main podcast drops visually on Thursdays on YouTube. The #AfterThoughts portion of the podcast has generated so much notoriety that fans are clamoring for the podcast to drop daily–which would be a rarity for any podcast if that ever happened. The additional content has been deemed better than most podcasts actual shows.
The podcast best feature– albeit most unique feature outside it’s camaraderie amongst its hosts is it’s Sleepers portion of the show. At the tail-end of every episode, Joe, Rory and Mal each pick songs from up-and-coming or unknown artists and play their songs for their listeners/viewers to listen to. Sleepers have become so popular that acts featured on the segment have gained major attention from fans and critics alike.
Joe Budden since his departure from the aforementioned Everyday Struggle, was rumored to secured a 5 million dollar deal with Diddy and Revolt TV. Whether true or just mere speculation, it’s no denying the cultural impact The Joe Budden Podcast has created. Last night honors only solidified what was already a proven fact: The Joe Budden Podcast is head and shoulders above other podcast, and it should be treated as such.